We are based in Beijing. This is not only the capital of China but also the centre for decisions among so many industries. It is also the city where the major journals are published. Being here is critical to your needs to get your message to a wide audience, regardless where your target market is located in China.

Public relations

PR is an effective means of getting your message across to a wide audience. The press operates differently in China and there are usually costs involved in this activity. However, having good relationships with the press is important. We can assist with:

Annual public relations plan & regular media activities

  • Basic marketing research
  • Media audit
  • Public relations campaign planning
  • Dealing with daily media inquiries
  • Media interviews
  • Recommend key opinion leaders (KOLs)

Press releases

  • Translation and localization
  • Identify target publications
  • Brief journalists
  • Media Q&A drafting
  • Organize calls with company executives
  • Provide monthly reports and clippings

Case studies

  • interview users
  • create document
  • administrative and logistic support

Feature articles

  • review, translate, and localize article
  • work with editors

Event coordination

You may hold an event to announce the signing of a major distribution agreement, because of the launch of a new product or service, or as a local seminar for resellers and other business partners. We can make such an event smooth and successful by:

  • Identify, vet, and book suitable facilities
  • Design and arrange decoration of the location, including the printing of banners
  • Make arrangements for refreshments
  • Prepare and localize documents for the event
  • Program rundown
  • Guest list
  • Press kits
  • Briefing book
  • Gifts
  • Arrange an interpreter and photographer
  • Make arrangements for local guests
  • Manage the actual event:
    • register the guests
    • arrange the event kick off speech
    • brief VIPs or executives
    • manage the timeliness of the event
  • Create a debriefing report
  • Follow up with the media

Web site

Access to your data is critical for your customers in China. They need the information in Chinese. You need to host the web site in China as access to web sites in the US or the UK is slow. Finally, having a Chinese domain name demonstrates a commitment to the market. We can obtain the domain name (www.yourname.com.cn) for you and arrange translation and hosting of the web site. You retain rights to the name.

Translation and Publication

Your brochures, data sheets, and technical literature need to be in Chinese. We can arrange the translation and printing of these documents.

Executive training

Working with business partners, customers, and the press in China is different than in the US or the UK. We offer a three hours workshop on how to interact with people in China. We also introduce you to the local culture and teach you a few phrases in Chinese.

  • CEO or corporate spokes person training
  • Government relationship training
  • Media training
  • General training of how to do business in China

Other services

  • suggest hotels and restaurants
  • introductions to tour guides for visiting executives
  • accompany you on meetings
  • introductions to real estate brokers for selection of office space
  • headhunting service provided together with our business partners